MUMBAI INDIANS
Brief: Help Mumbai Indians connect with a newer generation of fans.
Creative Idea: Har Indian Ki Family (Every Indian’s Family)
Celebrate moments of new fans being inducted into the Mumbai Indians family.
CREDITS
Agency: IPG Group, India (MullenLowe Lintas Group)
Copywriter: Amartya Sinha
Art Directors: Nandkishore Sale, Avinash Jakhalekar,
and Pravin Alhat
Group Creative Directors: Navin Chawla and Abhishek Dey