Amartya Sinha


Brief: Help Mumbai Indians connect with a newer generation of fans.

Creative Idea: Har Indian Ki Family (Every Indian’s Family) 

Celebrate moments of new fans being inducted into the Mumbai Indians family.


Agency: IPG Group, India (MullenLowe Lintas Group)

Copywriter: Amartya Sinha

Art Directors: Nandkishore Sale, Avinash Jakhalekar, 

and Pravin Alhat

Group Creative Directors: Navin Chawla and Abhishek Dey