I am a Toronto-based copywriter and strategist with over five years of experience crafting ideas across digital, mainline, and experiential platforms. I specialize in creating 360-degree campaigns that help brands grow and connect with people in meaningful ways. Currently, I work at DEPT® as a Mid-weight Copywriter on Google Store.
When I’m not working on ideas (which is rare, but it happens), I enjoy watching cricket, exploring indie films, and trying new cuisines—lately, I’ve been into Peruvian food.
I also created and hosted a podcast called ‘The Real Cinema Podcast’ where I interviewed over 20 award-winning Indian filmmakers, screenwriters, cinematographers, film critics, and editors, you can know more about it here.
EXPERIENCE
DEPT®, Toronto
Mid-weight Copywriter / May '23 to Present
Clients: Google Store, eBay North America, and Docusign.
MullenLowe Lintas Group, Mumbai
Sr. Copywriter / Dec '20 to Dec '21
Clients: Mumbai Indians, Pernod Ricard (Jameson, Blenders Pride), UltraTech Cement, ICICI Prudential Life Insurance, and L&T Realty.
DDB Mudra Group, Ahmedabad
Copywriter / Oct '18 to May '20
Clients: Adani Group, Gujarat Fortune Giants (Pro Kabaddi League), Simpolo Ceramics, Fortune Oil, Electrotherm Steel (ET TMT), Prompt, and Guardian Glass
EDUCATION
Humber College, Canada
Post Graduate Diploma in Copywriting (2022 to 2023)
Durham College, Canada
Post Graduate Diploma in Advertising (2021 to 2022)
Film and Television Institute of India
Cinema Appreciation Course (2020)
University of Montana, USA
SUSI Fellowship (2017)
Ahmedabad University, India
Bachelor's Degree (2015 to 2018)
AWARDS
Merit, Integrated Campaign, 2023 Young Ones One Show