I am a Toronto-based copywriter working across digital, mainline, and experiential platforms, with a focus on idea-led, 360-degree brand work. I currently work at DEPT® as a midweight copywriter on Google Store, and have previously worked on accounts such as eBay North America and Docusign.
My background spans agencies in India and Canada, which has shaped how I think about culture, tone, and audience. I am interested in ideas that hold up beyond the deck and remain clear through execution, production, and real-world use. This approach to writing and concept has also led to my work being recognised with a Merit at the 2023 Young Ones One Show.
Outside of advertising, I created and hosted The Real Cinema Podcast, where I interviewed over 20 award-winning Indian filmmakers, screenwriters, cinematographers, critics, and editors. That experience continues to inform how I think about storytelling, structure, and voice.
EXPERIENCE
DEPT®, Toronto
Mid-weight Copywriter / May '23 to Present
Clients: Google Store, eBay North America, and Docusign.
MullenLowe Lintas Group, Mumbai
Sr. Copywriter / Dec '20 to Dec '21
Clients: Mumbai Indians, Pernod Ricard (Jameson, Blenders Pride), UltraTech Cement, ICICI Prudential Life Insurance, and L&T Realty.
DDB Mudra Group, Ahmedabad
Copywriter / Oct '18 to May '20
Clients: Adani Group, Gujarat Fortune Giants (Pro Kabaddi League), Simpolo Ceramics, Fortune Oil, Electrotherm Steel (ET TMT), Prompt, and Guardian Glass
EDUCATION
Humber College, Canada
Post Graduate Diploma in Copywriting (2022 to 2023)
Durham College, Canada
Post Graduate Diploma in Advertising (2021 to 2022)
Film and Television Institute of India
Cinema Appreciation Course (2020)
University of Montana, USA
SUSI Fellowship (2017)
Ahmedabad University, India
Bachelor's Degree (2015 to 2018)
AWARDS
Merit, Integrated Campaign, 2023 Young Ones One Show