Amartya Sinha

DOCUSIGN

Insight:

Lawyers and professionals who handle agreements find the contract process complex, slow, and frustrating, often juggling multiple drafts and endless back-and-forth.


Challenge:

To convince these users that Docusign’s AI-powered platform is not just another tool but the smartest way to simplify, speed up, and take control of the entire agreement cycle.


Big Idea:

Make the complex simple — show how Docusign Iris transforms the agreement process into a fast, effortless experience that professionals want to use and recommend.



CREDITS

Agency: BASIC/DEPT®

Copywriter: Amartya Sinha 

Sr. Art Director: Nick Green

Sr. Motion Designer: Julian Sandoval

Agency Producer: Amy Dawes

Group Creative Director: Jake Welsh