Spotify
Brief: Find new ways to encourage new and current Spotify users (Gen Z) to engage with and discover the world of Audiobooks.
Insight: Gen Z hates books but loves stories.
Idea: Spotify democratizes books through audiobooks.
AWARDS
Merit, Integrated Campaign, 2023 Young Ones One Show
CREDITS
Brand: Spotify
Copywriter: Amartya Sinha
Art Directors: Shekhar Pandey and Ravijeet Doctor