Amartya Sinha


Brief: Find new ways to encourage new and current Spotify users (Gen Z) to engage with and discover the world of Audiobooks. 

Insight: Gen Z hates books but loves stories.

Idea: Spotify democratizes books through audiobooks.


Merit, Integrated Campaign, 2023 Young Ones One Show


Brand: Spotify

Copywriter: Amartya Sinha

Art Directors: Shekhar Pandey and Ravijeet Doctor